Twenty years ago, I stood on a dusty patch of land in central Brazil, watching the Xavante people receive the New Testament in their language for the first time. The significance of that moment was immense. It wasn't just about filming an event; it was about capturing the tipping point where a story becomes a legacy.
That moment changed everything. It taught me that a story without a clear purpose is just a memory. But a well-told story with a specific outcome in mind? That can change the world.
After two decades of partnering exclusively with non-profits and mission-driven organizations, I've seen the same challenge repeat itself: leaders like you pour your souls into your work, but struggle to secure the funding and awareness you need to grow. You don't need another "promo video." You need a strategic asset that delivers a return on investment.
That’s why Illuminate Media exists. We don't just tell stories; we solve communication problems.
My process is different. We don't start by asking about cameras or shot lists. We start by digging into your business objectives:
- First, we define the outcome. Are we trying to raise an extra $100k at your annual gala? Are we trying to recruit 50 new monthly donors? We get crystal clear on the target.
- Then, we find the story. We use a deep-dive Storyfinding process to uncover the one human story that will make that outcome inevitable.
- Finally, we build the asset. We craft a film designed not just for views, but for action. A film that becomes the emotional and financial centerpiece of your campaign.
Your mission is too important to be left to chance. If you're ready to stop promoting your work and start funding it, let's talk.
Phil Spreadbury, Founder & Strategist
In a complimentary 30-minute session, we'll map your mission to a storytelling strategy designed to unlock the generosity of our community.
